Deep Purpose: The Heart and Soul of High-Performance Companies
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- Create Date：2022-04-14 08:51:35
- Update Date：2025-09-06
- Status：finish
- Author：Ranjay Gulati
- ISBN：0241513391
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Summary
'If you want to be inspired to build more sustainable organizations， Deep Purpose should be your next read' Arianna Huffington， Founder & CEO， Thrive Global
'Insightful， practical， and timely' Adam Grant， #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
'Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society， restore trust， and enhance our license to operate 。。。 Highly recommended' Paul Polman， former CEO， Unilever
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Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world's most purposeful companies to understand the secrets to their success
Few business topics have aroused more skepticism in recent years than the notion of corporate purpose， and for good reason。 Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world。 Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like 'mission'， 'vision' and 'values'。 Even well-intentioned leaders don't understand purpose's full potential and engage with it half-heartedly and superficially。
Having conducted extensive field research and interviewed leadership at purpose-oriented companies including Etsy， Lego and Microsoft， Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being。 Moreover， he shows how companies can embed purpose much more deeply， delivering impressive performance benefits that reward customers， suppliers， employees， shareholders and communities alike。 To get this right， leaders must fundamentally change not only how they execute purpose but also how they conceive of and relate to it。 They must practice what Gulati calls deep purpose， furthering each organisation's reason for being more intensely， thoughtfully and comprehensively than ever before。
As he argues， a deeper engagement with purpose can serve as a radically new operating system， enhancing performance while also delivering meaningful benefits to society。 It's the kind of inspired thinking that businesses - and the rest of us - urgently need。
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'Purpose isn't a "nice-to-have" in the business world anymore。 It's a "must-have"。 This comprehensive guide breaks down why cultivating purpose isn't just the right thing for businesses to do - it's the smart thing too。' Carmine Di Sibio， Global Chairman and CEO， EY
'Many leaders today strive to align purpose with financial success， but only a few succeed。 Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits。' Toshiaki Higashihara， Executive Chairman & CEO， Hitachi， Ltd。
'Insightful， practical， and timely' Adam Grant， #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
'Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society， restore trust， and enhance our license to operate 。。。 Highly recommended' Paul Polman， former CEO， Unilever
--------------
Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world's most purposeful companies to understand the secrets to their success
Few business topics have aroused more skepticism in recent years than the notion of corporate purpose， and for good reason。 Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world。 Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like 'mission'， 'vision' and 'values'。 Even well-intentioned leaders don't understand purpose's full potential and engage with it half-heartedly and superficially。
Having conducted extensive field research and interviewed leadership at purpose-oriented companies including Etsy， Lego and Microsoft， Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being。 Moreover， he shows how companies can embed purpose much more deeply， delivering impressive performance benefits that reward customers， suppliers， employees， shareholders and communities alike。 To get this right， leaders must fundamentally change not only how they execute purpose but also how they conceive of and relate to it。 They must practice what Gulati calls deep purpose， furthering each organisation's reason for being more intensely， thoughtfully and comprehensively than ever before。
As he argues， a deeper engagement with purpose can serve as a radically new operating system， enhancing performance while also delivering meaningful benefits to society。 It's the kind of inspired thinking that businesses - and the rest of us - urgently need。
---------------
'Purpose isn't a "nice-to-have" in the business world anymore。 It's a "must-have"。 This comprehensive guide breaks down why cultivating purpose isn't just the right thing for businesses to do - it's the smart thing too。' Carmine Di Sibio， Global Chairman and CEO， EY
'Many leaders today strive to align purpose with financial success， but only a few succeed。 Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits。' Toshiaki Higashihara， Executive Chairman & CEO， Hitachi， Ltd。
Reviews
William
，
Compant purpose is then new mantra for the 21st century， bringing business at the forefront of societal transformation。 But is purpose instead just a buzzword， a marketing slogan， a form of public relations？ Or is it an unrealizable panacea？ In his masterful book， Deep Purpose， Ranjay Gulati， a renowned Harvard Business School professor provides us a way out of either of these cynical or Panglossian view。 In his compelling account， Gulati offers an actionable guidepost for establishing purpose a Compant purpose is then new mantra for the 21st century， bringing business at the forefront of societal transformation。 But is purpose instead just a buzzword， a marketing slogan， a form of public relations？ Or is it an unrealizable panacea？ In his masterful book， Deep Purpose， Ranjay Gulati， a renowned Harvard Business School professor provides us a way out of either of these cynical or Panglossian view。 In his compelling account， Gulati offers an actionable guidepost for establishing purpose as the “North Star” for strategy and implementation。 The direction of purpose builds on the firm’s history， while charting a meaningful and coherent path。 Credibility and trust with partners is key， as is building affinity and trust with customers。 Motivating through purpose， creates employee engagement and commitment in ways that monetary incentives cannot achieve。 Gulati’s account is a realistic one - recognizing short-term trade offs between stakeholder interests。 Ultimately achieving a company’s purpose is about transcending short-term and building long lasting businesses。 It’s a rational endeavor but also one that builds on the heart。 Read the book！ 。。。more
Beverly Hallfrisch
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It takes one topic and researches it well。 The book's narrow focus is my only critic。 Without even a brief discussion of any intersections， it all just feels a bit too black and white。 It takes one topic and researches it well。 The book's narrow focus is my only critic。 Without even a brief discussion of any intersections， it all just feels a bit too black and white。 。。。more
Jean Gomes
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Many books on purpose point to the growing desire of employees， customers and some stakeholders wanting organisations to have a more meaningful set of ideals and goals， but few delve into the challenges of genuinely making it an integral part of everyday life。 Deep Purpose shows how few corporations actually have really gone beyond the superficial adoption of purposeful words。 He clear-clearsightedly shows the paradoxes at work and how to manage them。 It's also obvious that the author has become Many books on purpose point to the growing desire of employees， customers and some stakeholders wanting organisations to have a more meaningful set of ideals and goals， but few delve into the challenges of genuinely making it an integral part of everyday life。 Deep Purpose shows how few corporations actually have really gone beyond the superficial adoption of purposeful words。 He clear-clearsightedly shows the paradoxes at work and how to manage them。 It's also obvious that the author has become transformed by his research， questioning and evolving his purpose in the journey。 This brings another layer of authenticity to the work。 。。。more
Scott Goodson
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If you’re planning on reading one book about purpose driven leaders and companies read this book Deep Purpose， by the distinguished professor from the Harvard Business School， Ranjay Gulati。 I’ve read a library of literature and few deal with the issue of how Purpose begets profit and performance。 Bravo for this addition to this important subject。
Zorn
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Purpose driven leaders drive profit and performance Ranjay Gulati， professor at the Harvard Business School， wrote a very relevant read on what it takes to achieve better performance and profit。 Deep Purpose is a very worthwhile read with case studies on Etsy， Livongo， Mahindra Group and other diverse companies。 Ranjay offers practical examples that leaders can use to think creatively about how to deliver as much benefit as possible to all their stakeholders。
Maxim Sytch
，
Everyone should read this book。 It speaks to the importance of understanding why we do what we do and the existential purpose of organizations。 The book is filled with the fascinating accounts of companies and leaders from such organizations as Lego， the Seattle Seahawks， Microsoft， and Etsy。 It is thoroughly researched and exceptionally well-written and will take you on a fascinating journey that may very well change your perspective on work， leadership， capitalism， and possibly the meaning of Everyone should read this book。 It speaks to the importance of understanding why we do what we do and the existential purpose of organizations。 The book is filled with the fascinating accounts of companies and leaders from such organizations as Lego， the Seattle Seahawks， Microsoft， and Etsy。 It is thoroughly researched and exceptionally well-written and will take you on a fascinating journey that may very well change your perspective on work， leadership， capitalism， and possibly the meaning of your own life。 。。。more
Roy Van Den Brande
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The author argues that ethics and profit not only are compatible， but strengthen eachother。 He uses some well known business cases like Lego， Pepsico， Apple， Etsy and Boeing to bring his points home。 And though it's not really a novel idea， sometimes it's necessary to remind managers of that importance。 The author argues that ethics and profit not only are compatible， but strengthen eachother。 He uses some well known business cases like Lego， Pepsico， Apple， Etsy and Boeing to bring his points home。 And though it's not really a novel idea， sometimes it's necessary to remind managers of that importance。 。。。more
J。 Peter Murmann
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Harvard Professor Ranjay Gulati was skeptical that corporate leaders should focus on addressing social problems in addition to making profits。 A number of years ago he started to investigate firms that focused on addressing social issues as part of their purpose。 He discovered that some firms can address social problems head-on and make profits， creating long-term value。 He became convinced that creating deep purpose is a goal that corporate leaders should embrace。 Anyone who wants to learn how Harvard Professor Ranjay Gulati was skeptical that corporate leaders should focus on addressing social problems in addition to making profits。 A number of years ago he started to investigate firms that focused on addressing social issues as part of their purpose。 He discovered that some firms can address social problems head-on and make profits， creating long-term value。 He became convinced that creating deep purpose is a goal that corporate leaders should embrace。 Anyone who wants to learn how to instill more purpose into their firm will find a very helpful how-to guide。 I personally found most interesting the sections of the book where he discusses how leaders can navigate the trade-offs between making profits and solving social problems。 。。。more
Kelly Leonard
，
I basically read a business book every week， so I tend to see very familiar patterns and ideas delivered in pretty similar forms。 "Deep Purpose" is different。 Ranjay Gulati presents evidence-based ideas in an often surprising and delightful manner。 He's not throwing out facts and figures - he's telling us a story。 And this story is an important one。 Too often we draw a distinction between our work and the human condition。 Why？ To what extent？ Our work cannot flourish if we don't flourish。 Deep p I basically read a business book every week， so I tend to see very familiar patterns and ideas delivered in pretty similar forms。 "Deep Purpose" is different。 Ranjay Gulati presents evidence-based ideas in an often surprising and delightful manner。 He's not throwing out facts and figures - he's telling us a story。 And this story is an important one。 Too often we draw a distinction between our work and the human condition。 Why？ To what extent？ Our work cannot flourish if we don't flourish。 Deep purpose is how we move from transactions to transformations。 I highly recommend this book。 。。。more
Rajshree Agarwal
，
Ranjay Gulati's book "Deep Purpose" is a tour de force that illustrates why and how truly successful businesses are moral enterprises， resulting from productivity， integrity and a sense of purpose。 The book is a must read for current and aspiring leaders who are committed to "making the world a better place， by doing something important to themselves。" While the first part of this purpose statement is now a cliche--given its overuse and superficial grandiosity--Deep Purpose reminds us it need no Ranjay Gulati's book "Deep Purpose" is a tour de force that illustrates why and how truly successful businesses are moral enterprises， resulting from productivity， integrity and a sense of purpose。 The book is a must read for current and aspiring leaders who are committed to "making the world a better place， by doing something important to themselves。" While the first part of this purpose statement is now a cliche--given its overuse and superficial grandiosity--Deep Purpose reminds us it need not be so if you connect this aspiration to your own values。The "why" of Deep Purpose begins with identifying the values--the soul--embodied in an organization's purpose。 With purpose in the driver's seat， one can then reject its false dichotomy with profit。 Gulati masterfully blends years of thought leadership in academia with rich field work to illuminate how leaders can and have leveraged businesses to solve thorny problems and scale these solutions for lasting impact。 Deep Purpose illustrates how purpose with profit can integrate "commercial logic" with "social logic。" Using the principles of Deep Purpose， leaders of "Profit First" can move their organizations from doing well to also doing good。 Equally important， leaders of "Good Samaritans" can unleash their good by harnessing profit and market principles。 Inspiring us with the "why，" Deep Purpose also delivers on the "how。" It abandons the "nirvana fallacy" of idealists and injects healthy realism of how to make difficult decisions when commercial and social logics seemingly conflict with each other。 The art of the tradeoff provides useful lessons on how leaders prioritize and achieve the long-term achievement of purpose in crafting their strategy。 Gulati showcases how Deep Purpose provides four levers for profitability: it creates a north star， helps create and sustain long term relationships， develops an authentic reputation， and motivates employees and trade partners to expend effort towards achieving high performance。 And in so doing， it aligns all stakeholders towards win-win outcomes rather than adopting an "us" vs。 "them" mindset。If you are interested in why and how you can be a force of good in the world， Deep Purpose is a must-read for you。 。。。more
Mahan Tavakoli
，
I read lots of books and am a big fan of purpose-driven leadership。 While some books address why purpose is important， in this book Ranjay Gulati goes much deeper， providing frameworks and thinking tools that enable organizations to navigate the messy process of becoming purpose-driven。 Working on purpose is an ongoing process and this book serves as a great THINKING， DOING， and BEING guide for Deep Purpose！
Laura Juarez
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